We started our journey in New Zealand in 1999 with the belief that a one size fits all model doesn’t work and that differentiated expertise was needed to help businesses grow their customers at scale. We now operate on a global scale to serve some of the world’s leading brands. We service more than 100,000 customers in almost 40 countries with the United States being our largest market.
Key Accordo Facts
Customer Success per year
Serviced customer in 2018
In revenue generation for our clients per year
In software asset management technology
Accordo Purpose, Vision, Mission and Values
To enable people and their organizations to succeed.
To be the leading technology lifecycle management solution for organizations worldwide.
Empower customers around the world to realize their full potential through the intersection of people, partners, data and technology.
1. Customer Commitment: We are passionate and determined to develop relationships that make a positive difference.
2. Quality: We provide outstanding products and unsurpassed service that, together, deliver premium value to our customers.
3. Integrity: We uphold the highest stands of integrity in all of our actions.
4. Teamwork: We work together, across boundaries, to meet the needs of our customers and to help the company succeed.
5. Respect for People: We value our people, encourage their development and reward their performance.
6. A Will to Win: We exhibit a strong will to win for our customers, partners, teammates and community.
7. Strive for Greatness with Personal Accountability: We strive to be the best we can be with personal accountability to deliver on our commitments.
Chief Executive Officer
As Chief Executive Officer and Board member of Accordo Group, Eric Martorano leads the strategic direction and operational success of the organization with his vision for providing exceptional customer experience through the intersection of people, partners and technology. A high energy, fiscally conscious, and goal-driven technology executive, Martorano approaches each business challenge and opportunity with his intrinsic flair for innovation, creative problem-solving, and measured risk taking to drive consistent bottom-line improvements and high growth top line performance. As an avid sports fan, Martorano sees his role as a head coach, helping to bring the right people together on the team and put them in the best position to win for Accordo’s customers, partners and employees.
With over 25 years of experience in the industry, Martorano provides deep expertise in working with a range of customers and partners around the globe, and has passion for delivering excellence in strategy and execution. Throughout his career, Martorano has established an impressive track record of growing companies and delivering customer success. In his previous role, Martorano was Chief Revenue Officer at Intermedia, a Unified Communications as a Service (UCaaS) and business cloud provider. Martorano was responsible for leading global sales, marketing and strategic partnerships for the company. Prior to Intermedia, Martorano spent over eight years at Microsoft where he was General Manager of U.S. Channel Sales with over $17 billion of revenue responsibility. Throughout his career Martorano has led a number of key initiatives and strategies at other notable companies such as Sage Software and Ingram Micro.
Martorano has been recognized as a top industry performer, including being named to CRN’s “Top 100 Executives”. Martorano holds an MBA from Pepperdine University and a bachelor’s degree from California State University, Northridge.
Chief Executive Officer
Chief Product Officer
Tony Sparks serves as Accordo’s Chief Product Officer and leads the company’s global efforts to deliver innovative world-class products and services to Accordo customers. Tony previously held the position of Chief Operating Officer of Accordo and he draws on his 25-years of experience in the fields of software, technology and telecommunications to lead the evolution of Accordo’s offerings.
Prior to joining Accordo, Tony held executive positions in South Africa and the Middle East, driving change and building teams to support profitable growth in start-ups and rapidly growing companies. He brings with him extensive experience in business development, operations, R&D, software engineering, project delivery and management, as well as product knowledge that spans managed services, data centers, software development and hosting, telecommunications and computer services.
Tony received a Bachelor of Science in Electronic Engineering (graduating with honors) from the University of Natal, in Durban South Africa. He also did a number of years post graduate studies and lectured Illumination Engineering at the same university.
Chief Product Officer
Chief Financial Officer
George Woodward serves as Accordo’s Chief Financial Officer. George works with the senior leadership team and the Board of Directors, providing global commercial insights through revenue, profitability and resource analysis, and business planning and business excellence through controls, compliance, budgeting and forecasting activities.
George brings extensive global, financial and commercial experience to Accordo through his time spent at PwC and other online, retail, service and financial services sector organizations. George has a law degree from the University of Birmingham (UK) and is a Chartered Accountant with the Chartered Institute of Accountants in England and Wales.
Chief Financial Officer
Chief Technical OfficerTO
Myles Henaghan oversees Accordo’s use of technology both externally and internally to help deliver value and productivity. Prior to this, he served as Technology Innovation Manager at Accordo. 15 years of experience working in a variety of industries across the US, Europe and Asia gives him broad knowledge of how best to combine technology, people and process to maximise results.
Specific areas of interest are data engineering and Software as a Service (SaaS) platforms. This means working with the data and engineering teams to continuously improve and leverage the use of data science for customers.
Outside of work he is active in the serverless computing community and is a strong advocate for cloud computing and distributed systems.
Myles holds a Bachelor of Science in Computer Science from Dublin City University
Chief Technology Officer
Head of Client Services
Heather Wong leads Accordo’s Global Account team and is responsible for global enterprise relationship and account management. Heather built the company’s sales organization as Accordo expanded worldwide, and she understands how to manage the requirements of global software publishers and their regional subsidiaries.
Recognized early in her career as a leading expert on Microsoft licensing, Heather has expanded her software licensing expertise to encompass strategic growth opportunities for the company.
Prior to joining Accordo Heather spent two decades in the IT industry as a high performing sales executive, enjoying success predominately in Public Sector where she was recognized and honored for her contributions.
Head of Global Client Services
Chief of Staff
As Chief of Staff of Accordo Group, Vince Fong serves as the principal advisor to the executive leadership team, responsible for driving strategic execution and leading operational initiatives to deliver on Accordo’s vision and mission. In addition, Fong leads the People, Learning and Development Team managing Human Resources, Employee Readiness and Career Management.
Vince brings to this role 25 years of experience in delivering organizational excellence through the creation of best practices in the pursuit of leanness, agility and impact. Passionate about diversity and emotional intelligence in the workplace, Fong believes that applied methodology in these areas are just as important as creativity and innovation.
Previous to joining Accordo Group, Fong held a number of senior roles within the telecommunications, FMCG, banking and airline industries. His career spans extensive experience working with individuals, teams and organizations in multiple disciplines ranging from Change Management, Continuous Improvement and Learning & Development. Fong’s background is in tertiary studies around human interaction and dynamics including topics such as child psychology and sociology. He is also an accredited practitioner in both Herrmann Brain Dominance Instrument (HBDI) as well as Neuro Linguistic Programming (NLP).
Chief of Staff
Head of Quality, Risk & Assurance
As well as leading Accordo’s Quality, Risk and Assurance team, Corinne champions our Outsource Relationship Management division, and is responsible for driving continuous improvement and efficiency throughout the business. Reporting directly to the CEO, Corinne connects internal team functions with external business requirements at the intersection of operations and the customer experience. Her work on the development of SaaS tools and processes has had global impact and resulted in strategic growth for the company over the past 15+ years.
Head of Quality, Risk & Assurance
Board of Directors
Vicky McCullough founded Accordo in partnership with Wayne Jackson and serves on the Board of Directors. Vicky is a leading authority on IT asset management, software acquisition and volume licensing.
Launching Accordo in New Zealand and growing it into a global company is a result of her hard working, ethical and driven leadership. Vicky has been instrumental in driving global growth, and is now extending her leadership contributions to the International Standards Association – WG21, for ITAM and SAM as a member of the board.
Wayne Jackson founded Accordo in partnership with Vicky McCullough. He serves on the Board of Directors and is President of Accordo Group USA. Wayne is regarded as a visionary expert in workflow automation and is the inventor, designer and developer of the proprietary system used by Accordo around the world.
Wayne focuses on issues related to technology innovation and the impact on software licensing and distribution, as well as value-add opportunities and solutions resulting from global license compliance scenarios.
With more than 30 years in the IT industry, Wayne’s experience encompasses leadership roles in management, sales, business analysis, data modelling and software development, and he has influenced local, regional and global business outcomes. Wayne is a published author having written numerous articles for IT publications over the years.
George Bell is a 30-year veteran of creating and growing consumer businesses including authoring the 13-part blog series Yours to Lose, running on Business Insider about start-up CEO challenges.
He has been CEO of five businesses (two of them public) including CEO of Jumptap, a mobile advertising platform (sold to AOL); CEO of Upromise (sold to Sallie Mae); chairman and CEO of Excite and Excite@Home; and former chairman, Harris Interactive (sold to Nielsen). He has also served as a managing director of General Catalyst Partners, a venture and private equity firm.
His recent and current boards include John Wiley and Sons (NYSE: Wiley); Angie’s List; (NASDQ: ANGI) Care.com (NYSE:CRCM), lead director; Place IQ, chairman; as well as board roles on several additional early stage companies including Hubspot (NYSE: HUBS), DataLogix (sold to Oracle), and Big Fish Games (sold to Churchill downs).
Prior to the advent of digital media, George founded The Outdoor Life Network (now NBC Sports Network); and was a former SVP, Times Mirror Magazines, overseeing titles such as SKI and Field & Stream. George is also the recipient of the Ernst & Young Entrepreneur of the Year Award for California and New England; a four-time Emmy Award–winning producer and writer of adventure, wildlife, and vanishing-culture documentaries. In his non-profit work, he serves on the boards of the Trust for Public Land and SquashBusters. George graduated from Harvard ’80, and is married with three grown sons.